Discover a new era in marketing and messaging integration. IMGR is a powerful messaging technology that dynamically enhances mobile texting communication. Our platform connects companies with consumers in a uniquely cohesive manner, by seamlessly integrating brands within normal daily chats shared between friends.
The road to the consumer is shorter and traffic is heavier than ever, and indentifying new and effective ways to stand out is an inevitable challenge for organizations. Companies are not only trying to keep pace with their competition but also with the shifting behavior of consumers. Research shows that a common behavioral trend of the majority of mobile users is that they spend approximately 20% of their time on instant messaging apps. So it's no wonder that messaging might be a strategic place for your company to connect. IMGR provides you with a new, laser targeted and highly effective option to build your brand and reach new customers.
Powerful Branding
Hightens brand awareness, and places consumers just a tap away from a companies website & specials.
Strategic
Mobile user spend 20% of their time on messaging.
Valuable Metrics
Valuable real-time metrics & analytic data.
Effective
Increased CTR, & facilitates consumer engagement.
Builds Synergy
Users share interests & opt in to earn points, rebates & rewards!!
Highly Targeted
Target age, gender, location, interests, & more...
Simple Brand Integration
Once your organizations account has been set up in our platform, a small custom icon (Brandicon) for your company will be included within our user incoming instant messages. You will also have a live promotional text link included at the bottom of the messages along with your Brandicon.
- Our users are just a tap away from your website, promotional media page, video, or social media site of your choice.
- Your brand/campaign is rotated, so the our user only see your campaign as many times per day, week, or month that you choose.
- Users have the option to opt in to receive the brands, and also have input into what types of brands they prefer to see.
- By opting in, our users earn points, rewards, and rebates.
- Providing the ability for users to choose, facilitates synonymous relationships and helps build trust, loyalty, and collaboration between brands and consumers.
Analyzing IMGR Marketing
Traffic Generation
You determine the amount of traffic for your campaign. Set the number of times your brand is displayed to your target demographic, and how many times each individual views it per day, week, or month. Set daily, weekly or monthly limits, and change your campaign as needed on the fly.
Who's Viewing Your Campaign?
Our users register to participate in the service, so you'll know exactly who's receiving and viewing your campaign. Your campaign can be laser targeted to specific demographics including; age, gender, location, interests, and more...
IMGR Demographics
Gender: 60% Female, 40% Male
Age: 30% 13-17, 35% 18-25, 25% 26-39, 10% 40+
Location: 40% Southwest, 25% West, 15% East, 10% Midwest, 10% Outside U.S.
Collaboration
IMGR facilitates collaboration between brands and consumers. Receiving and viewing brands is completely optional for our users, therefore, when they opt in, they expect to see the campaign, it's not forced upon them. Additionally our users have input into what types of brands they would like to see. This creates synonymous relationships and helps build trust, and loyalty between brands and consumers.
CTR
Because of the unique and elegant way that our platform integrates brands, our CTR for our beta version (with no specific targeting) averaged approximately 4%. That's nearly double the CTR of other digital mediums. IMGR v2.0 will be laser targeted to registered users demographics, and interests. We anticipate our CTR to increase to 6-7%.
CPM
Our CPM model is a highly cost effective solution to drive traffic, build brand awareness, and increase sales. You can specify how many times specific users see your campaign per day, per week, or per month.
Analytics
Our client platform provides valuable real-time analytics. You'll know how many times your campaign went out, when, and how much activity was created. You can modify your campaign as needed on the fly.
Add IMGR to your digital strategy and watch your sales and brand recognition soar!! Contact us for more information.